Pools and wellness · [area]
On costs, natural pools, permits, maintenance and spa products, AI assistants never mention Company A: 0 out of 43 answers. Competitor 1 comes up in 14.
We asked ChatGPT, Copilot and Google's AI Overviews 10 questions real customers ask. For in-ground, semi-in-ground, above-ground and infinity pools, and for the best local companies, Company A comes up in 21 out of 37 answers. For turnkey costs, natural pools, permits, seasonal maintenance and saunas with hot tubs: 0 out of 43.
answers on costs, natural pools, permits, maintenance and spa products that mention Company A
answers to the same questions that mention Competitor 1
questions where the company offers exactly what the customer is asking for
On these five questions, AI assistants recommend Competitor 1
The 10 questions, one by one
| Question | Company A | Who comes up most |
|---|---|---|
| “In-ground pools in the province of [area]”They build in-ground pools and are based in the area | 8 of 8 | Company A; then Competitor 2 (5 of 8) |
| “Best pool builders in [area] based on reviews”5.0 stars on Google | 5 of 8 | Company A; then Competitor 2 (4 of 8) |
| “Semi-in-ground pool in [area]: who installs it?”On their menu: “Semi-in-ground pools” | 3 of 6 | Competitor 1 (5 of 6) |
| “How much does a rigid above-ground pool cost, installed, near [city]?”On their site: “Our above-ground pools don't need planning permission” | 3 of 6 | Company A, Competitors 2 and 1 (3 of 6) |
| “I have a house in [area] with a sloping garden and I'd like an infinity pool: who should I contact?”On their menu: “Infinity pool” | 2 of 9 | Competitors 4, 5 and 1 (3 of 9) |
| “How much does a turnkey in-ground pool cost in [region]?”On their home page: “Transparent pricing” | 0 of 7 | No recognisable names |
| “Natural pool or garden pond in [region]: who builds them?”On their site: “NATURAL POOL”, with “natural filters such as plants and micro-organisms” | 0 of 9 | No recognisable names |
| “I'd like an in-ground pool in my garden in the province of [area]: is there a company that also handles permits?”They build in-ground pools and are based in the area | 0 of 9 | Competitor 3 (5 of 9) |
| “Pool maintenance with seasonal opening and closing in [city]”On their site: “We offer opening, closing and water treatment.” | 0 of 9 | Competitor 2 (5 of 9) |
| “I'd like an outdoor sauna and a hot tub in my garden in [area]: who sells and installs them?”On their menu: “Outdoor saunas” and “Hot tubs” | 0 of 9 | Competitor 1 (6 of 9) |
Why AI assistants pick other businesses
They read Competitor 1's website, not Company A's
Across the 5 questions, 33% of answers draw on Competitor 1's website, mostly its home page; 21% on an industry site and 16% on ProntoPro. Company A's website wasn't used once for these questions.
Try it yourself: ask ChatGPT one of these questions and open the sources it cites.
The area isn't mentioned
In the pages AI read, the only location is the address. The province and region don't appear anywhere, yet all ten questions mention them. Competitor 1's home page title does.
Try it yourself: search your home page for the name of your area.
No prices, and reviews only on Google
The “Transparent pricing” section on the home page doesn't give a single price, not even a rough guide. On Google Maps, Company A has 5.0 stars and Competitor 1 has 4.2, but the pages AI read contain no customer reviews.
Try it yourself: look for a price on your website, even a rough one.
How we get there
The first 4 weeks
Correct details on the website and everywhere else, a complete Google listing, profiles on the sites AI assistants draw on (starting with ProntoPro), and the first pages for the questions where the company doesn't come up today.
Every month
New pages on the website, more presence on other sites, Google listing posts using job photos, and replies to reviews.
Every day
We put the questions to ChatGPT, Gemini, Copilot and Google's AI Overviews. The report shows how often Company A comes up, and how often its competitors do.
We don't promise rankings in AI answers. We do the work, and every month we show you the numbers.
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How we measured it. Automated tracking in October 2026 on ChatGPT, Google's AI Overviews and Microsoft Copilot, in Italian and for Italy. Each question was asked several times on each assistant; Google showed an AI Overview in 20 out of 30 searches. 10 questions, 80 answers. Answers vary from one search to the next, so this is a snapshot of that day. Company names, places and websites are hidden.